Hello and nice to meet you.
Design is more 24/7 than 9–5 to me. I strive to craft simple, well-considered work that tells an authentic story in order to help a project shine. Given the opportunity, I’d love to bring my expertise and enthusiasm to your team.
Skills
Key Skills: Adaptability • Diligence • Empathy • Collaboration • Communication • Problem Solving • Graphic Design • Creative Process • Typography + Typesetting • Design Principles • Idea Generation • Print Design • Digital Design • Visual Identity + Branding • Brand Systems + Guidelines • Project Management • File Management • Client Communications • Photography • Copywriting • Presentations • Strategy • Organization
Technical Skills: Adobe Creative Suite (Illustrator, InDesign, Photoshop) • Website Building + Management (Squarespace) • Email Creation (Campaign Monitor) • Social Media (Instagram) • Slack • Zoom
Industries: Creative Production + Photography • Retail • Manufacturing • Technology • Advertising • Design Communications • Publishing
Experience
Creative Consultant
Greater New York City area
April 2020 – present
Developed brand materials for Guitarist/ Composer/ Producer Julio Fernandez.
Employed a structured creative process that encompasses comprehensive research, mood boards, photography, logo design, and creation of collateral and social media assets.
Designed and launched a social media campaign for a free outdoor concert, ‘Tribute to Fallen Stars’, that was well-received and widely shared through a network of fans and participating musicians resulting in a well-attended event (roughly 300 attendees).
During the pandemic, stayed inspired and kept my skills relevant by taking online classes and by developing personal design and photo projects. Projects included a foxtail alphabet, two Project Vote campaigns, and a Project Ukraine campaign.
Graphic Designer
Mayo Studios, Long Island City, NY
June 2019 – April 2020
Graphic Designer for Photo and 3D Rendering Studio that specializes in home and lifestyle brands.
Worked closely with President/ Creative Director to promote the studio.
Delivered weekly emails and Instagram posts to highlight company’s capabilities and current projects. Captured and publicized behind-the-scenes moments on Instagram stories.
Provided image research and curation. Designed presentations, promotional material, web and social media assets.
Improved studio’s visibility through weekly/ bi-weekly e-mail blasts utilizing Campaign Monitor. The open rate averaged roughly 19%. The more targeted emails performed slightly better. Conducted A/B testing to ensure the email with the preferred subject line was launched.
Boosted Instagram following roughly 30% (grew from 525 to 750 followers) by posting consistently during optimum posting times, increasing interaction with followers through likes and comments, and introducing more Instagram stories for higher engagement.
Creative Consultant
Greater New York City area
June 2017 – June 2019
Crafted visuals and recommended strategy for clients including Cohen’s Fashion Optical, Eddy Out Productions and Partnered with Purpose.
Managed projects from concept to design to delivery. Balanced timelines, budgets and client needs.
Produced logos, print collateral, presentation material, web and social media banners and signage.
Designed a 28-page press book for Eddy Out Productions to help sell their movie, Black Flowers, and garner interest from news media. 200 black and white pieces were printed and a color pdf was sent out electronically to 2K industry people.
Graphic Designer
Bodum, New York, NY
January 2016 – June 2017
Graphic Designer for Global Housewares Brand.
Owned creative process from design to delivery. Designed logos, ads, web banners, presentation material, event and store signage. Drafted copy and messaging when needed. Main contact for clients and print vendors.
Worked with Creative Director, and with marketing managers, retail store managers and vendors from 11 countries. Produced ads, retail and event signage in 5 languages. Copy provided by managers in those regions.
Produced booth signage for IHA International Home + Housewares Show for two consecutive years at McCormick Place in Chicago. The trade show featured 2K exhibitors from over 40 countries and had more than 60K total attendees from over 125 countries.
Creative Consultant
San Francisco, CA | Greater New York City area
July 2012 – January 2016
Crafted visuals and recommended strategy for clients including Brooklyn College, Eddy Out Productions and Portland Family Magazine.
Managed projects from concept to design to delivery. Balanced timelines, budgets and client needs.
Developed project visuals for Eddy Out Productions’ ‘Saving the Amazon’ campaign, which included the campaign logo, infographic and proposed t-shirt design.
Collaborated with Eddy Out Productions’ social media team to help launch the campaign. The number of ‘likes’ on the Eddy Out Facebook page increased from 9 to 529 followers within a few weeks and the ‘Saving the Amazon’ Indiegogo campaign reached its base goal of $3K in one month.
Senior Designer
Oracle, Redwood Shores, CA
June 2007 – July 2012
Senior Designer for Global Tech Company.
Partnered with Copywriter and Design Director to develop creative messaging, strategy and visuals for branding systems, campaigns, corporate identity projects, and event look and feels.
Contributed to print process from vendor coordination to material selection and press checks.
Drafted brand guidelines for key projects to ensure design consistency across multiple platforms.
Conceptualized and designed a microsite that highlighted Oracle’s corporate citizenship program. The site showcased the positive impact Oracle has on the individual, on the communities where they do business and on the world we live. The user experience allowed for macro-to-micro view of Oracle’s activities, illustrated through case studies, facts and statistics.
Education
General Assembly, New York, NY
10-week course in Visual Design
Montclair State University, Upper Montclair, NJ
Degree: BA, Concentration: Graphic Design
